No mechanic, me. I was alarmed to find a puddle of something where my car had been standing. Had I failed to house-train my vehicle? Was it bleeding to death? Would it suddenly seize up on a freeway? Explode in a parking lot? Or quietly expire? I checked Yahoo Answers and found my question had been asked ahead of me. And answered dozens of times. Needless to say, the answers were variable — one ...

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Conventional marketing wisdom says you need a precise target market. And conventional wisdom is right. I teach this principle myself, with a process I call “find your tribe”. The more closely you specify your target, the more exactly you can research their needs, aversions and aspirations – the very stuff of good brand messaging. Also, in the online world, niche targeting is almost the only ...

I was visiting a client yesterday and one of the projects we are working on requires some photos to be resized and cropped. The person responsible for the photos was lamenting the fact that IT didn’t have any more licenses to put Adobe Photoshop on her computer and no budget to buy more. Since the task is a simple one, I suggested giving the new Photoshop Express online beta a try. If you...

Found a cool site today called Edopter.com. What is does is combines your insight and worldwide buzz to tap into the next big thing. Create and follow trends, share and discuss them - then watch as they spread across the world. If you’re looking for new niches or product ideas, Edopter looks like a good tool to put into your brainstorming cap. ...

I received a Tweet today from Seth Godin blog referencing an post from Ship’s Biscuit blog. In the post, Mike Laurie breaks down what make a online video go, well, viral. Here is a summary. Click here to read the original post. 1. The Brand Master/Slave Bond Example: John West Tuna This is a straight-up old-school classic. It’s a no-brainer - you scale a building, you shave your nuts, you...

It’s finally here! We’ve developed an internet browser toolbar to provide small business owners and entrepreneurs online business and marketing information just a quick mouse click away. It has tons of useful links from the Web’s best small business sites. In addition, you have direct access to video podcasts with tips and tricks from around the Internet to help you grow your bus...

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Click To Play   What is Twitter? No, Twitter isn’t a new Monty Python skit (those under 40, Google "Twit Olympics"). It’s a micro-blogging application where users let others know what they are doing. Now, of course, no body really cares if you are eating lunch, but from a marketing start-point if can be a great way to communicate with ...

Watch live video from clickforclients on Justin.tv The Internet never ceases to amaze me. In about an hour, after setting up custom graphics, I have my own TV station. It’s complete with a video mixer and special effects. Me TV! Now as I sit here in my sweatshirt and glasses, I am not sure this is a great idea! Think about how profound this is. By using the right social marketing strategies...