I found this site last week and it really is very cool. It’s called SmileBox.com and it takes the e-card to the next level. What I love about it is, besides the music and slide show capability, the video capability. You can upload video that get uploaded and streams flawlessly. Think of the possibilities! Record a short video from your staff thanking that key customer for their patronage. Or...

My friend, Tom Gentleman, passed on this article today and I thought I’d pass it on. By Chin-Ning Chu The distinction between the eastern and western philosophies of warfare is important to keep in mind. Sun Tzu’s Art of War, which has been studied by military leaders, politicians, and businessmen around the world for hundreds of years, is not about war at all. It is a set of strategic th...

[youtube:http://www.youtube.com/watch?v=b8FPrORjV4k 300 250]. ...

[youtube:http://www.youtube.com/watch?v=Y_BIPNt31pc 300 250]. ...

Let’s start with an equation: Marketing = Relationships So long as you operate from that principle, you can’t go far wrong. The key to successful relationships, of course, is communication. And that’s true of ALL your business connections. Let’s just make a provisional list: Existing customers Past customers Prospective customers Allies and partners Social network connections Vendors an...

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Just a quick note here after a call with a prospective client in Canada. Very smart people, great product, on track for massive growth. They know they need to research the market before they go to the next level, and they are being pitched by one of those data-heavy marketing research firms. Hmmm. I smell a problem. There is a place for statistical research. Counting heads, crunching numbers, figu...

If a picture is worth a thousand words on an e-commerce web site, how much is a video infomercial worth? I’d say it worth a lot more sales! I knew it would happen sooner than later, but here’s a cool new site that lets small business owners post their own video infomercials for their products. It’s like having your own TV shopping channel online. You do have to create the video y...

Successful marketing online — like successful marketing anywhere — requires one skill above all. The ability to see things as others see them. Whether it’s your product, your web site or a short promotional email, there are always two perspectives to consider: yours, and your audience’s. We all naturally look at the world from our own point of view. It takes an effort to a...